In the evolving world of B2B business, success hinges on innovative product marketing and effective communication strategies.
This section features two standout case studies—LG B2B Product Marketing and Inka Entworks’s Mobile App Security Solution Global Expansion—that exemplify how focusing on audience needs, strategic planning, and execution can deliver exceptional outcomes.
LG B2B Product Marketing showcases how data-driven insights and product-focused storytelling were used to develop compelling pitch decks, securing critical U.S. carrier partnerships and establishing LG as a leader in the 5G market.
Inka Entworks Global Expansion illustrates the power of strategic communication and foundational digital infrastructure in building a credible global presence, enabling successful entry into the North American market.
LG B2B Success
Strategic Storytelling for LG’s B2B Success in the U.S. Market
Challenges
In 2018, LG aimed to secure partnerships with U.S. carriers by developing a new product portfolio to penetrate niche markets. The challenges included:
Tight timelines of two months to create two comprehensive B2B pitch decks.
High expectations for data-driven insights and creative storytelling to highlight product value propositions.
Limited resources, with only three team members managing extensive research, planning, and deck creation
Objectives
Develop compelling B2B sales decks to showcase LG’s 5G product portfolio to U.S. carriers.
Highlight LG’s competitive edge in niche market segments through targeted storytelling and data analysis.
Secure LG’s product placement in U.S. carrier portfolios.
Key Actions
Data-Driven Storytelling:
Conducted market segmentation analysis by price tiers and projected market size for niche segments.
Identified consumer-friendly features by researching market trends and target audience needs.
Structured decks to include:
Market analysis and consumer insights.
Product positioning and value propositions.
Marketing campaign structure and budget plans.
Collaborative Execution:
Established clear roles and responsibilities within the team, ensuring efficient use of time and resources.
Implemented daily conference calls with LG HQ in Korea to update progress and align strategies.
Leveraged the time difference between Korea and the U.S. to maintain a continuous workflow.
Innovative Pitch Content:
Developed storytelling elements to demonstrate product features, incorporating Tech YouTuber collaborations for added credibility.
Crafted persuasive messaging tailored to U.S. carrier decision-makers, focusing on 5G capabilities and consumer usability.
Key Results
Successfully secured LG’s 5G portfolio placement in U.S. carrier portfolios for market launch.
Delivered high-quality pitch decks within the tight two-month deadline, exceeding client expectations.
Gained recognition for the team’s strategic execution, leading to additional global product marketing projects.
Impact
Positioned LG as a strong competitor in the niche market segments, boosting its brand reputation in the U.S. market.
Demonstrated the effectiveness of data-driven storytelling in B2B marketing, fostering stronger partnerships with U.S. carriers.
Enhanced team efficiency and collaboration under pressure, setting a standard for future projects.
Brand
LG Mobile Global Phones
Year
Jan - Sep 2019
Client
LG Mobile Global Marketing
Industry
Tech
Inka Entworks Global Expansion
Building Global Brand Presence for Mobile App Security Service, AppSealing through Strategic Communication and PR
Communication Strategy
Digital Infrastructure Development
Press Release & CTO Interview
Challenges
Inka Entworks aimed to expand its B2B mobile app security service into North America, transitioning from a sales-centric model to a broader focus on brand awareness. Key challenges included:
Limited existing communication infrastructure and content marketing efforts.
Need for a cohesive strategy to support global sales and enhance online presence.
Establishing credibility in a competitive market with minimal prior branding.
Objectives
Develop a comprehensive communication strategy to raise brand awareness in North America.
Create foundational content and digital infrastructure to support global B2B sales.
Enhance credibility through PR activities and consistent messaging across all platforms.
Key Actions
Strategic Planning and Execution:
Conducted in-depth analysis of the company’s services, target clients, and market landscape.
Delivered a strategic communication plan, including a detailed roadmap for PR, content marketing, and digital presence.
Digital Infrastructure Development:
Collaborated with the sales team and a web agency to design and launch a B2B website tailored to global markets.
Set up and managed social media accounts to engage with partners and prospects, amplifying brand reach.
PR and Content Marketing:
Arranged an exclusive CEO interview with a leading game media outlet, generating media exposure for the company.
Authored press releases and newsletters, ensuring alignment with the company’s messaging and branding goals.
Reviewed and refined the company’s sales decks and credentials to build a consistent and professional image.
Organizational Development:
Supported establishing a dedicated PR team in the company’s Korean HQ to manage future communications.
Key Results
Successfully launched the company’s website, enhancing its online visibility and accessibility for global clients.
Increased service user base, capturing 5% of the global game market within a year.
Facilitated the opening of the company’s U.S. branch on the West Coast, marking a significant milestone in its global expansion.
Impact
Positioned Inka Entworks as a credible player in the global mobile security market.
Created a scalable communication framework for future international growth.
Highlighted the importance of integrated PR and digital marketing in supporting B2B expansion.
Brand
AppSealing
Year
Jun 2014 - Aug 2015
Client
Inka Entworks
Industry
Tech