My Story

With a career spanning global PR firms, a digital agency, and in-house marketing teams, I’ve honed my skills in strategic leadership and creative problem-solving, driving impactful results across industries.

Celine Won Kim (she/her)

Marketing Professional

Hello, I’m Celine!

“I’m a marketing strategist and practitioner with over a decade of experience blending creativity, data, and strategy. From eCommerce growth to global brand campaigns, I specialize in delivering impactful results across diverse industries.”

Key Numbers

Market Impact

  • 12M+ Total Campaign Views

  • +25% Average Sales Growth

  • 216% Shopify Conversion Rate Increase

Global Expertise

  • 8 Major Brands Transformed

  • 5+ Industries Revolutionized

  • Numerous High-Profile Press Events

Professional Depth

  • 10+ Years of Marketing Leadership

  • 6+ Years of Global PR Agency Experience

  • 4+ Years of D2C E-commerce Success

What I Excel At

Integrated Marketing Strategy

Crafting multichannel strategies to boost engagement and ROI.

Global-Local Adaptation

Bridging global goals with local insights across APAC and the U.S

Data-Driven Insights

Using analytics to inform decisions and optimize performance.

eCommerce Success

Driving D2C growth with platforms like Shopify (+216% conversion)

Collaboration & Leadership

Leading cross-functional teams to deliver impactful campaign

My Marketing Tool Box

  • Data & Analytics: Google Analytics | SEMrush | Google Ads | Facebook Ads | Social Media Analytics I Amazon Seller Central

  • AI & Marketing Automation: ChatGPT(Practical Applications)| Customized GPTs | Zapier | MailChimp | Attentive | Gamma I Trello | Slack | Notion

  • eCommerce Platforms: Shopify I Amazon Seller & Vendor Central

  • Creative Tools: Adobe Creative Suite (Adobe Express, Premier Rush, Photoshop) I Canva I Midjourney

What Sets Me Apart

Global Perspective

Driving impactful campaigns across APAC and North America, from viral LG Mobile launches to boosting eCommerce for U.S. brands

Tech-Forward Approach

Leveraging data analytics and exploring AI-driven strategies to craft innovative, performance-focused marketing solutions.

Proven Growth Track Record

Consistently delivering results—from +216% Shopify conversions to viral campaigns with 12M+ views

Marketing Career Evolution Timeline

2002-2004

PR Foundations

Goodwill Communications

Consumer Tech Brand PR

Brands: Fuji Film, LG Electronics, Cuckoo Homesys

Initial focus: Traditional PR strategies

2004-2013

PR & Brand Strategy Evolution

PR ONE: Motorola RAZR Launch

Fleishman-Hillard: Global PR Director

Managed diverse B2C and CSR initiatives

International experience (Korea, Global markets)

Key achievement: 30% brand perception improvement for Motorola

2014-2019

Digital Marketing Transition

Freelance PR Consultant

Inka Entworks: Mobile Security App Global PR

Tilia Communications: Digital Marketing PR Director

Shift towards digital platforms

Tech-focused influencer marketing

Viral marketing strategies for LG Mobile USA

2020-2022

e-Commerce & Growth Marketing

Double Exposure Boutique: Digital Marketing Manager

Against All Odds: Marketing Lead

Focus on e-commerce strategies

Multi-channel marketing approach

Implemented data-driven growth tactics

2023-Present

Integrated e-Commerce & Brand Strategy

Equity Brands: Marketing Strategist & E-Commerce Manager

Comprehensive digital marketing approach

AI and technology integration

Advanced e-commerce optimization

Multichannel marketing strategies

Background

Education

  • Deferred Admission, Bard MBA in Sustainability, Class of 2022 (Accepted)

    - Focus on sustainable business practices and purpose-driven innovation.

  • Certificate in Marketing, Baruch College

  • Bachelor of Science in Journalism & Mass Communication, Sungkyunkwan University

  • Bachelor of Arts in German Language & Literature (Double Major), Sungkyunkwan University

Certifications

  • Certified in Google Analytics and Google Ads (Google Certified)

  • Certified in Content and Inbound Marketing, HubSpot

  • Ongoing: Exploring AI-driven marketing courses, including Practical ChatGPT Applications and Content Creation with MidJourney, through independent study (Fast Campus)

Marketing Philosophy

My marketing philosophy focuses on creating compelling narratives powered by audience insights, data, and storytelling. From consumer tech to retail, I strive to drive metrics while fostering genuine connections.

My Professional DNA

My career reflects an entrepreneurial spirit, blending data-driven insights with creative storytelling. From revitalizing eCommerce for Black+Decker to driving 12M+ views with LG campaigns, I thrive at the crossroads of technology, creativity, and strategy

Highlights That Fuel My Passion

  • Designed LG Mobile’s viral campaign, driving 20% market growth in the U.S.

  • Launched a Shopify e-commerce site, increasing engagement by 40% for a sustainable fashion brand.

  • Directed influencer campaigns for LG OLED TVs, earning 2.5M+ organic views.

  • Restored consumer trust for U.S. beef in Korea through strategic communication.

Outside of Marketing: Passions That Inspire Me

🎨 I’m a passionate art enthusiast who loves exploring exhibitions in NYC.

🕯️ Crafting handmade candles is my favorite creative outlet.

🌿 I recharge by connecting with nature on weekends.

🌱 Deeply committed to sustainability and purpose-driven living.

🐾 Planning to adopt a rescue cat in 2025 to share my love for animals.

📚 Currently learning about AI-driven marketing tools, blending work with curiosity!

Let's Create Something Extraordinary

Interested in transforming your marketing approach? I'm always excited to explore new challenges and turn innovative ideas into measurable success.